This is about the new possibilities which are created daily thanks to digital communication routes. It’s almost impossible to provide a statement about it that wouldn’t feel out of step the very next day.
Suffice to say: we are on the ball. We are observing the global and market specific developments very closely so that you can benefit from them. However, we are still discerning. Not every new digital channel is productive. Many of them cost a lot but yield little. Others cost little and yield a lot. We happily share this expertise, which is practically updated on a daily basis, with our clients.
Apps for pharmaceutical representatives or for patient support programmes are examples of current applications. See also “IT-infrastructure”.